Art direction
Packaging/Illustration
Graphic design
Packaging/Illustration
Graphic design
Summer 2025
The Spooky Edition
For Who Gives A Crap’s first Halloween-themed limited edition, I led the packaging design (illustrating both the box and wrappers) and handled graphic design for marketing assets as well as art direction for the photoshoot.
Each toilet paper roll was dressed as a classic Halloween character, with three rotating faces for added playfulness- all packaged in a haunted house themed box for retail, and a Jack-O-Lantern box for D2C.
The goal was to create a fun, decorative product that resonates with both diehard and casual Halloween fans by tapping into the joy of dressing up and decorating. The result was a playful, multifunctional collection that brought the spooky magic of Halloween into the bathroom.
For Who Gives A Crap’s first Halloween-themed limited edition, I led the packaging design (illustrating both the box and wrappers) and handled graphic design for marketing assets as well as art direction for the photoshoot.
Each toilet paper roll was dressed as a classic Halloween character, with three rotating faces for added playfulness- all packaged in a haunted house themed box for retail, and a Jack-O-Lantern box for D2C.
The goal was to create a fun, decorative product that resonates with both diehard and casual Halloween fans by tapping into the joy of dressing up and decorating. The result was a playful, multifunctional collection that brought the spooky magic of Halloween into the bathroom.
Sold out in 4 days in AU and a week in US + UK markets.
Photography and campaign direction
Packaging design
Marketing assets