Pattern Design
Graphic Design
Creative Direction
Graphic Design
Creative Direction
Summer 2022
The Celebrate Edition
Designed two patterns along with helping create the campaign concept for Who Gives A Crap’s limited edition 2022 holiday launch. The ask was to develop a joyful concept for our EOY limited edition that becomes the must-have purchase on holiday wishlists. Featuring bold and colourful wrappers to brighten up your space and double as fun forward gift wrap you can use all year round.
Won Communication Arts Award of Excellence - Packaging Series for the 2023 Design Annual.
Designed two patterns along with helping create the campaign concept for Who Gives A Crap’s limited edition 2022 holiday launch. The ask was to develop a joyful concept for our EOY limited edition that becomes the must-have purchase on holiday wishlists. Featuring bold and colourful wrappers to brighten up your space and double as fun forward gift wrap you can use all year round.
Won Communication Arts Award of Excellence - Packaging Series for the 2023 Design Annual.
Photography and campaign direction
Packaging design
Marketing assets